The AR mirror lets customers virtually try on makeup — playfully and interactively — across different products and brands.
Stakeholders
The business was represented by a range of stakeholders from the retail store environment, beauty department, and others involved in the digital team, so it was important to understand their individual goals for the project.
The Magic Mirror is live
The Magic Mirror can now be seen in the newly refurbished beauty halls in the iconic London retail shopping department store. The interactive AR mirror interfaces provide customers with an engaging and playful experience that enables them to virtually try on different make-up looks, products and brands.
